This campaign from FloridaPolitics.com brings the latest news and analysis on Florida State Legislative Sessions and beyond. With a large and loyal audience, they’ve also monetized Subtext by selling sponsored texts. Advertisers “quickly understood the real-time power of the text service, as opposed to the static advertising on a website.”
Real relationships built on sourdough starter
When the Covid-19 pandemic hit, Syracuse.com food writer Jake Pucci went above and beyond, delivering sourdough starters to foodies in his community. It was a great way to keep subscribers engaged when restaurants closed down and everyone transitioned to being home chefs. This is a great example of a bespoke campaign that really dived into knowing their audience.
Meeting the community where they’re at
Mixteco uses Subtext to share important health and public safety information to Spanish speakers in Central California. Some of the information shared from this campaign is Foodbank location changes, or when resources are being handed out or when public health safety guidelines have changed.
A text every evening builds a routine with readers
Austonia sends subscribers a PM text update every day at 4pm, working in tandem with the organization’s AM email newsletter. Their texts are prompt, building trust and setting expectations with subscribers.
Why Subtext for Communities?
Subtext lets your audience see you as someone who is part of the community, where the exchange of information and opinions can be a conversation.
Say goodbye to trolls, algorithms, and big tech platforms.
Have healthier, more productive conversations. Only subscribers see your messages, and only you see their responses.
Create a feedback loop.
Who knows your audience better than your actual audience? With Subtext you can gain insight and information that will improve future communications on any medium.
Your data isn’t held hostage.
The switching costs for changing platforms can be a pain — we’ll make your migration onto (or off of) Subtext easy. We’re in the business of empowering our hosts, not selling their data.
Become a Subtext host
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