SMS Platform For Creators
Subtext is the leading influencer text platform for creators who want direct, authentic communication—without algorithms or gatekeepers. Whether you’re a podcaster, TikToker, YouTuber, or streamer, Subtext helps you build community, spark conversation, and turn connection into opportunity.
Co-Create and Activate Your Community
Salish Matter used Subtext to engage over 60,000 fans while developing her skincare brand. She invited subscribers to help shape product ideas and packaging, building a community that felt personally invested in her launch. When the collection debuted at American Dream Mall, she activated that same audience—selling out within hours and turning fans into co-creators of her brand’s success.
Grow a Paid Fan Community
Cleveland.com’s Buckeye Talk podcast launched a paid Subtext campaign at $3.99/month (with a 14-day free trial) that gave subscribers exclusive access to breaking news, daily analysis, virtual events and direct questions to the hosts. The team promoted the campaign on their podcast, social channels and via screenshots of subscriber conversations to build awareness and trust. Over time the initiative delivered more than $50K in yearly revenue—and saw 67% of trial users convert to paid subscriptions—while enabling meaningful two-way dialogue with listeners.
Promote Events and Engage Fans
ROSIE used Subtext’s auto-reply and broadcast features to connect with fans during her first tour. She shared behind-the-scenes updates, exclusive content, and ticket information through personalized texts that made every fan feel part of the journey. The result was higher attendance, stronger engagement, and loyalty that lasted long after the shows ended.
Deliver Value Your Fans Pay For
Minda Zetlin, an Inc.com columnist and author, uses Subtext to share quick, actionable micro-challenges with her Career Self-Care community. For $4.95 per month, subscribers receive daily prompts, reflections, and personal encouragement—all designed to inspire small, meaningful changes. By encouraging replies and feedback, Minda turned her Subtext channel into a two-way space for connection, accountability, and ongoing engagement.
Why Subtext for Creators?
Subtext is your influencer text platform for real, two-way communication. It’s not another feed—it’s an owned channel where you create, connect, and build community while turning engagement into insight and revenue. With Subtext, your fans don’t just follow you—they talk to you.
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Create two-way conversations that matter.Subtext makes it simple to start meaningful dialogue with your audience. Ask questions, gather feedback, and make fans part of your creative process through replies, and group surveys. It’s how you connect personally with thousands—without losing the one-to-one feel. -
Collect first-party data and audience insights.Subtext gives you the tools to collect reliable first-party data directly from your audience—data you own and control. Every reply, poll, and interaction helps you understand your fans better and refine your strategy. Use those insights to shape content, improve engagement, and strengthen every other channel you run. -
Monetize through authentic engagement.Subtext helps you turn connection into income—without ads or gatekeepers. Offer a paid texting community, sponsorship integrations, or premium access for your biggest supporters. Every message you send can strengthen relationships and drive new revenue streams. -
Scale personal connection.Whether you’re talking to 100 or 100,000 fans, Subtext helps you keep the experience personal. Automate key updates, schedule campaigns, or manage replies—all from one intuitive dashboard. It’s two-way communication that scales without losing authenticity.
