Guy Kawasaki tells people to join his ‘Ohana’ (Hawaiian for ‘extended family’) by texting with him. The marketing icon uses Subtext to let his audience know who he is going to interview next for his podcast “Remarkable People” and gives them the opportunity to suggest questions for the guests.
Monetize your podcast
Cleveland.com podcast ‘Buckeye Talk,’ run by Doug Lesmerises, wanted to find a way to bridge the conversation with its audience between episodes and create an exclusive community for loyal fans. They use Subtext not only to share news and analysis before it hits the public, but also to take questions that will be answered on their podcast, organize members-only zoom events, and more.
Create a paid community
The Subtext campaign “Career Self-Care” offers a daily text with mindfulness tips, micro-challenges, and tactics to navigate the modern workplace from Inc.com Columnist Minda Zetlin. This subscription campaign is a source of reoccurring monthly revenue and gives Minda the chance to offer her insight directly to her most loyal readers.
Artist and TikTok star ROSIE, has grown a loyal fan base she calls ‘Rosebuds’. She regularly engaged directly with her fans via social DMs, but was looking for a frictionless way to continue nourishing these relationships. Subtext helped ROSIE own her fan conversations, and she quickly realized how effortlessly SMS allowed her to form genuine relationships with individual fans. In fact, it’s the ease of the platform that has allowed her to track and achieve a host response rate of over 50%, increasing fan engagement and reaching the Rosebuds in a one-to-one and one-to-many setting, at scale.
Why Subtext for Creators?
Subtext is the healthy, private and personal way for you to get back to doing what you love - creating connections with your biggest fans.
Strengthen your relationship with fans.
Provide your audience with special event updates, early access to new album releases, exclusive merch drops, behind the scenes looks into your creative process, and more.
Subtext works around your schedule.
Managing multiple social channels is tough. Subtext makes texting your audience simple. Plan out your content with scheduled broadcasts, or send messages instantly.
Monetize your texting strategy.
Subtext provides the option to set a price for your campaign subscription so you can enjoy a recurring, monthly revenue stream without compromising your artistic vision.
Give your audience more of what they want.
With easy to use audience tags and segmented messages, you can send targeted texts to select groups of subscribers based on their preferences.
Become a Subtext host
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