For the 10-year anniversary of her hit single "Call Me Maybe", Carly Rae Jepson used Subtext as a component of a multi-platform campaign paying homage to the song that launched her music career. She celebrated by kicking things off with a CMM website, re-imagined cover art for her single, tons of merch, and a Subtext campaign. Staying true to the popular song, fans could also call her unique Subtext number and listen to a customized voicemail recording, using Subtext’s just-released voicemail feature. Carly uses her text campaign to promote merch, tour dates and most importantly, deepen fan connections.
Creating genuine connections with fans
Artist and TikTok star ROSIE, has grown a loyal fan base she calls ‘Rosebuds’. She regularly engaged directly with her fans via social DMs, but was looking for a frictionless way to continue nourishing these relationships. Subtext helped ROSIE own her fan conversations, and she quickly realized how effortlessly SMS allowed her to form genuine relationships with individual fans. In fact, it’s the ease of the platform that has allowed her to track and achieve a host response rate of over 50%, increasing fan engagement and reaching the Rosebuds in a one-to-one and one-to-many setting, at scale.
Rewarding superfans with exclusive content
To promote his new album “Gone Too Soon,” country musician Andrew Jannakos texts his fans sneak peaks, merch drops, and behind the scenes updates of his music. In addition to one-on-one interactions through text, Andrew uses Subtext to let his fans know when he is live on social, making sure his most ardent supporters never miss an opportunity to interact with him.
Bringing the audience into the process
The 1 Minute Talk Show team uses Subtext to send previews of unreleased YouTube videos to their biggest fans. These fans act like a focus group, giving feedback and ideas for how the show can improve the content and even what to title the final video. This vastly improved their audience experience and has even helped them track and reward their most engaged fans.
Why Subtext for Creators?
Subtext is the healthy, private and personal way for you to get back to doing what you love - creating connections with your biggest fans.
Strengthen your relationship with fans.
Provide your audience with special event updates, early access to new album releases, exclusive merch drops, behind the scenes looks into your creative process, and more.
Subtext works around your schedule.
Managing multiple social channels is tough. Subtext makes texting your audience simple. Plan out your content with scheduled broadcasts, or send messages instantly.
Monetize your texting strategy.
Subtext provides the option to set a price for your campaign subscription so you can enjoy a recurring, monthly revenue stream without compromising your artistic vision.
Give your audience more of what they want.
With easy to use audience tags and segmented messages, you can send targeted texts to select groups of subscribers based on their preferences.
Become a Subtext host
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