SMS Platform For Newsrooms & Media
Whether you’re breaking news, engaging your audience, or retaining loyal subscribers, Subtext is a powerful and effective tool to enhance your audience’s experience while maximizing your reach. Using Subtext for text messaging news drives and converts traffic, helping you reach both your revenue and audience development goals.
Send news alerts
USA Today’s Short List delivers a top headline and a link to the full newsletter every day to their subscribers via a channel with a 98% open rate. They found that their text message newsletter subscribers spend longer on their articles. Subtext also helped them gain an 18% opt-in rate from their election-texting channel.
Subscriber retention
The New York Post uses Subtext as a retention tool, providing subscriber-exclusive value. They seamlessly integrated Subtext into their digital subscription service, Post Sports+. As a result, paid digital members voluntarily opted into their Subtext campaigns, with over 41% of those subscribers opting into two or more SMS campaigns.
Affiliate sales
Buzzfeed Shopping used Subtext to great effect during the holiday shopping rush, learning from subscribers about what products were on their holiday wish list. Subtext helped them gain valuable audience feedback and increase final conversions and overall customer satisfaction.
Create a community
CNET’s Stream Source is a 21st-century “TV Guide,” texting out recommendations and reviews of the best movies and TV shows available to stream. When their audience struggles to find their next binge-watch, they text with the experts at Stream Source, who can send tailored recommendations, building brand loyalty that can’t be bought.
Community support
Hurricane Ian devastated Florida and left millions without power and shelter. McClatchy's Miami Herald, Bradenton Herald, and Gannett's Sarasota Herald-Tribune leveraged the Subtext platform to help disseminate important information effectively when the most affected people would be without power or internet access. Over 8,000 people signed up to receive updates on everything from curfews and water boil orders to where residents could get food and school updates. Not only did Subtext help news outlets bring vital information to Florida communities, it also helped them leverage technology to restore a sense of humanity during a difficult time. The ability to share instant updates directly to opt-in subscribers empowered the local journalists who weren’t just covering the devastating weather event—they were living through it.
Why Subtext for News?
Media organizations using Subtext are seeing average click-through rates 5x that of email. Thriving media companies are using Subtext to drive meaningful website traffic, generate new revenue and reduce churn. Subtext converts audiences into loyal subscribers.
-
Sharing the latest news doesn’t have to be impersonal.Connect with your subscribers. Share directly with them the news that profoundly affects their lives. Listen to their questions and stories to inspire future reporting. -
Texting is good business.With Subtext, you will convert your audience into a loyal subscriber base. Drive traffic. Convert digital subscribers. Retain your existing members. Texting with Subtext will help you reach your revenue goals. -
Text messaging news cuts through the noise: use text.98% of U.S. adults text, reaching every demographic. More importantly, text has a 98% open rate with a click-through rate three times better than push notifications. Text messaging news revolutionizes how news is shared, making it personal and direct. -
An accessible audience.Take advantage of every opportunity to reach your audience. SMS delivery doesn’t require internet access, which means you can deliver informative and timely updates to your audience anytime. Look at our case studies to see how businesses have used Subtext.
