SMS Marketing Platform For Entertainment Industry
Whether you’re promoting a tour, swag or releasing new work, Subtext can help actors, musicians and producers engage with their most loyal fans directly. Engaging with your audience via text is a perfect way to turn casual consumers into diehard fans for life.
Promote a new album and tour
Maren Morris used Subtext to start dropping hints about her new single and album Humble Quest. She promoted her “Humble Quest Hotline” across social media and even dropped new merch touting her number. Promising to text exclusive information and links, Maren grew her Subtext audience quickly, allowing her to easily market her album and tour to her biggest fans.
Nourish fan armies
For the 10-year anniversary of her hit single "Call Me Maybe", Carly Rae Jepsen used Subtext as a component of a multi-platform campaign paying homage to the song that launched her music career. She celebrated by kicking things off with a CMM website, re-imagined cover art for her single, tons of merch, and a Subtext campaign. Staying true to the popular song, fans could also call her unique Subtext number and listen to a customized voicemail recording, using Subtext’s just-released voicemail feature. Carly uses her text campaign to promote merch, tour dates and most importantly, deepen fan connections.
Promote a new single
Unghetto Mattieu uses Subtext to announce new songs and drive meaningful fan interactions across social. With clear call to actions for subscribers, he’s able to drive streams for his albums.
Engage Fans
Start a dialogue with your supporters. Artist and TikTok star ROSIE, known for her loyal ‘Rosebuds’ fan base, needed a seamless way to engage her community outside of social DMs. She used Subtext’s influencer text platform to effortlessly take charge of fan conversations. The speed and simplicity of SMS allowed ROSIE to achieve a host response rate of over 50%, increasing authentic engagement with the Rosebuds in one-to-one and one-to-many interactions at scale.
Why Subtext for Entertainers?
Subtext is the healthy, private and personal way for you to get back to doing what you love - creating connections with your biggest fans.
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Strengthen your relationship with fans.Building direct relationships with your audience is critical. Deliver special event updates, early access to new releases, exclusive merch drops, behind-the-scenes looks into the creative process, and more. -
Connect with fans through voice and audio features.Your Subtext text line can be configured with audio and voicemail capabilities. Allow fans to call in to hear your custom voicemail or phone tree that can include VIP content like a sneak peak of a new single. Fans can even leave voicemails, creating community and empowering artists to produce fan generated content. -
Give your fans more of what they want.With easy to use audience tags and segmented messages, you can send targeted texts to select groups of subscribers based on their preferences. -
Connect on your schedule.Managing multiple social channels is challenging. Subtext makes texting your audience simple. Whether you program content with scheduled broadcasts or send SMS group messages instantly, it’s all hassle-free.
