Whether you’re promoting a tour, swag or releasing new work, Subtext can help actors, musicians and producers engage with their most loyal fans directly. Engaging with your audience via text is a perfect way to turn casual consumers into diehard fans for life.
Maren Morris used Subtext to start dropping hints about her new single and album Humble Quest. She promoted her “Humble Quest Hotline” across social media and even dropped new merch touting her number. Promising to text exclusive information and links, Maren grew her Subtext audience quickly, allowing her to easily market her album and tour to her biggest fans.
Nourish fan armies
For the 10-year anniversary of her hit single "Call Me Maybe", Carly Rae Jepsen used Subtext as a component of a multi-platform campaign paying homage to the song that launched her music career. She celebrated by kicking things off with a CMM website, re-imagined cover art for her single, tons of merch, and a Subtext campaign. Staying true to the popular song, fans could also call her unique Subtext number and listen to a customized voicemail recording, using Subtext’s just-released voicemail feature. Carly uses her text campaign to promote merch, tour dates and most importantly, deepen fan connections.
Promote a new single
Unghetto Mattieu uses Subtext to announce new songs and drive meaningful fan interactions across social. With clear call to actions for subscribers, he’s able to drive streams for his albums.
Artist and TikTok star ROSIE, has grown a loyal fan base she calls ‘Rosebuds’. She regularly engaged directly with her fans via social DMs, but was looking for a frictionless way to continue nourishing these relationships. Subtext helped ROSIE own her fan conversations, and she quickly realized how effortlessly SMS allowed her to form genuine relationships with individual fans. In fact, it’s the ease of the platform that has allowed her to track and achieve a host response rate of over 50%, increasing fan engagement and reaching the Rosebuds in a one-to-one and one-to-many setting, at scale.
Why Subtext for Entertainers?
Subtext is the healthy, private and personal way for you to get back to doing what you love - creating connections with your biggest fans.
Strengthen your relationship with fans.
Provide your audience with special event updates, early access to new album releases, exclusive merch drops, behind the scenes looks into your creative process, and more.
Connect with fans through voice and audio features.
Your Subtext text line can be configured with audio and voicemail capabilities. Allow fans to call in to hear your custom voicemail or phone tree that can include VIP content like a sneak peak of a new single. Fans can even leave voicemails, creating community and empowering artists to produce fan generated content.
Give your fans more of what they want.
With easy to use audience tags and segmented messages, you can send targeted texts to select groups of subscribers based on their preferences.
Subtext works around your schedule.
Managing multiple social channels is tough. Subtext makes texting your audience simple. Plan out your content with scheduled broadcasts, or send messages instantly.
Become a Subtext host
Start your host application process by completing this short form. We’ll be in touch soon!