SMS Platform for the Entertainment Industry
Musicians, actors, producers, and artists know how vital stellar marketing is in the entertainment industry. From promoting a tour to releasing new work, Subtext connects you directly with your most loyal fans. Turn casual consumers into diehard fans for life with strategic two-way SMS engagement.
Promote New Projects
Spark interest and build hype. To drop hints about her new single and album Humble Quest, Maren Morris used Subtext to launch her “Humble Quest Hotline”—even dropping new merch touting her hotline number. Promising exclusive information and content, Maren grew her Subtext audience quickly, allowing her to easily market her album and tour to her biggest fans, all over text.
Nourish Fan Armies
Cultivate your own community. A decade after her hit single Call Me Maybe, Carly Rae Jepsen used Subtext as a component of a multi-platform campaign celebrating the song that launched her career. Staying true to the song, fans could call her personal CMM Subtext number and listen to a customized voicemail recording. With a direct line to her fans, Carly uses text campaigns to promote merch, tour dates, and, most importantly, deepen fan connections.
Propel Your Career
Build your own publicity. With tactics from his own promotion playbook, rising hip hop star Unghetto Mathieu uses Subtext to announce new tracks and drive meaningful fan interactions across social channels. With clear CTAs for subscribers, he’s able to drive album streams and reach an engaged mobile audience, cultivating the ultimate summit for musicians: fans who rally for your work.
Promote Events and Engage Fans
ROSIE used Subtext’s auto-reply and broadcast features to connect with fans during her first tour. She shared behind-the-scenes updates, exclusive content, and ticket information through personalized texts that made every fan feel part of the journey. The result was higher attendance, stronger engagement, and loyalty that lasted long after the shows ended.
Why Subtext for Entertainers?
Subtext is the private, personal way to get back to doing what you love—sharing your art by connecting with your biggest fans.
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Create two-way conversations that matter.Subtext makes it simple to start meaningful dialogue with your audience. Ask questions, gather feedback, and make fans part of your creative process through replies, and group surveys. It’s how you connect personally with thousands—without losing the one-to-one feel. -
Connect through voice and audio features.Thinking outside the box is easy. Configuring your Subtext text line with audio and voicemail allows fans to call in for your exclusive voicemail or phone tree—packed with VIP content, like new single sneak peeks. Fans can even leave messages of their own, empowering artists to produce fan-generated content. -
Give fans more of what they want.Accommodating all your fans is no longer impossible. For many fans, texting artists who know who they are is a dream come true. With easy-to-use audience tags and segmented messages, you can send targeted, personalized texts to select groups of subscribers based on unique criteria. -
Connect on your time.Marketing in the music industry is a big task. Subtext’s automation features make text message marketing for musicians, labels, and festivals simple and streamlined. We provide a seamless experience whether you schedule content ahead of time or send text messages in real time.
