MMA Shark is a premium sports handicapping service focused on the growing industry of Mixed Martial Arts. Paul had a growing Facebook Group where he gave out high performing MMA outcomes and picks. To turn his hobby into a business Paul turned to Subtext where he launched a $109/mo subscription campaign offering his subscribers the latest information and picks sent right to their phone. Paul is crunching information sometimes until the last minute, making text the best medium to get his subscribers the latest information before they place their bets. His audience loves the SMS service and he boasts a churn rate of under 2%, allowing him to quickly grow his business.
Promote and organize events
IRONMAN relies on Subtext to initiate new attendees of their local triathlon events, answering common questions, and sending text based encouragement. Seasoned IRONMAN athletes and first-timers alike benefit from the sense of community created by connecting with the organization through text.
Prince Kollie, Linebacker for Notre Dame, launched a Subtext campaign where fans pay $5 a month to receive exclusive access to him. Prince uses this campaign to turn fans into super fans and earn incremental revenue.
Why Subtext for Sports?
Subtext can be used to generate new revenue, reduce churn of existing subscribers, or engage the general public with your content.
Create an insider experience.
The personal touch of text with real-time updates, expert analysis, and exclusive behind the scenes reports lets you deliver an insider experience for sports fans.
Monetize your fan base.
Subtext provides the option to set a price for your campaign subscription so you can enjoy a recurring, monthly revenue stream without compromising your artistic vision.
Drive ticket and merchandise sales
Subtext allows you to market directly to your biggest fans. Provide early access to season tickets and links for exclusive merch drops to drive meaningful sales.
You don’t need public spats for engagement.
1-on-1 conversations on Subtext with impassioned fans won’t turn into public spectacles. You might even be reminded that they’re fans just like you.
Become a Subtext host
Start your host application process by completing this short form. We’ll be in touch soon!