SMS Platform for Sports
Win fans and keep them. Subtext gives teams, leagues, venues, and sports media an owned SMS channel for direct, two-way fan engagement. From game-day updates to ticket sales and exclusive content, Subtext helps sports organizations build loyalty, collect first-party data, and turn engagement into measurable revenue—no algorithms, no middlemen.
Create Connection Through Every Event
IRONMAN uses Subtext to manage communications with participants before, during, and after their triathlon events. The team sends onboarding messages to new athletes, answers common questions, and delivers text-based encouragement to keep racers motivated. By building an ongoing SMS community, IRONMAN connects seasoned competitors and first-timers alike through a shared sense of belonging and support.
Turn Analysis into Revenue
Paul “MMA Shark”, a leading sports handicapping analyst, uses Subtext to deliver premium picks and insider insights directly to his subscribers. For $109 per month, fans receive real-time analysis and betting recommendations via text—no algorithms, no clutter. The model generates more than $22,000 in monthly recurring revenue with churn under 2%, proving how two-way communication builds both trust and profit.
Build Loyal Fans
Grow a community of devoted fans through direct, personalized communication. Subtext enables athletes and sports personalities to share exclusive updates, behind-the-scenes content, and interactive Q&A sessions that deepen connection and trust. Prince Kollie, linebacker for Notre Dame, launched a $5-per-month Subtext channel where fans access exclusive content and conversations—turning casual followers into superfans and creating a new stream of recurring revenue. Prince Kollie, Linebacker for Notre Dame, launched a Subtext campaign where fans pay $5 a month for access to his exclusive content. By leveraging SMS marketing, Prince uses this campaign to turn fans into superfans—and earn incremental revenue.
Grow a Paid Fan Community
Cleveland.com’s Buckeye Talk podcast launched a paid Subtext campaign at $3.99/month (with a 14-day free trial) that gave subscribers exclusive access to breaking news, daily analysis, virtual events and direct questions to the hosts. The team promoted the campaign on their podcast, social channels and via screenshots of subscriber conversations to build awareness and trust. Over time the initiative delivered more than $50K in yearly revenue—and saw 67% of trial users convert to paid subscriptions—while enabling meaningful two-way dialogue with listeners.
Why Subtext for Sports?
Sports move fast—your communication should, too. Subtext delivers instant, personal, and scalable interaction between your organization and your fans. Whether you’re managing a league-wide campaign, engaging attendees in a stadium, or giving subscribers insider access to coverage, Subtext helps you create meaningful connections that drive loyalty, sales, and repeat engagement.
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Deliver real-time updates and alerts.Keep fans informed before, during, and after every game. Send lineup announcements, live scores, player updates, or schedule changes the moment they happen. With 98 % open rates and messages read in minutes, Subtext ensures your most important updates never get lost in the feed. -
Build community through two-way conversation.Sports are built on emotion—Subtext makes it personal. Run fan surveys, post-game Q&As, or interactive challenges that turn spectators into participants. Teams and sports media brands use Subtext to start meaningful conversations that strengthen loyalty and engagement. -
Collect and activate first-party fan data.Know your fans—not just your follower count. Subtext gives you reliable, first-party data directly from subscribers, helping you segment audiences by interest, team, or event type. Those insights power smarter marketing, stronger retention, and measurable ROI across every channel. -
Drive attendance, ticketing, and revenue.Use SMS to promote upcoming games, events, or merchandise drops. Subtext campaigns convert attention into action, helping teams and venues boost sales for tickets, concessions, and premium experiences—all while maintaining a direct line to fans who want to buy. -
Keep fans engaged between games.Stay top of mind during the off-season or between broadcasts. Share exclusive content, training updates, athlete interviews, or community stories to maintain engagement year-round. Subtext helps you sustain the momentum that traditional social and email channels can’t.
