Sports
Whether you’re reporting on March Madness, hosting a podcast about the Giants, or sharing betting advice, Subtext lets you bring your audience of passionate sports fans right into the game.
Increasing owned audience by offering new services
Fantasy sports analyst Matthew Berry writes a column, hosts a talk show, a podcast and has a large twitter community. With audiences across many platforms, Matt is always looking for new ways to engage his audience, promote his work and give back to his fans. Matt launched ‘The MattPhone, a part of the Fantasy Life family’ as a complimentary service for his audience. Matt answers fantasy questions, provides analysis and communicates 1:1 with fans resulting in an overwhelming amount of gratitude and engagement from his audience.
Expanding revenue opportunities
Beerlife Sports is a premium betting service based on a 15 year proven winning algorithm. The Oracle and Beer Life Sports boasts delivering the highest level of vetted NFL and college football picks, so they were looking for new, efficient ways to expand their business this football season. The team launched two $50/mo subscription Subtext campaigns stating that subscribers would get picks texted right to their phone plus total access to their premium betting and DFS insights and analysis. They quickly learned their audience loved the new SMS service, allowing them to quickly scale to meet the needs of their audience.
Cutting subscriber churn in half through texting
Des Moines Register sports reporter Chad Leistikow runs ‘Hawkeye Central’ a members-only site that covers Iowa Hawkeye football, basketball, and wrestling. A survey after 6 months showed that Hawkeye Central members who received texts were half as likely to cancel their membership when compared to those who didn’t receive texts.
Building a community between podcast episodes
Cleveland.com podcast ‘Buckeye Talk,’ run by Doug Lesmerises, wanted to find a way to bridge the conversation with its audience between episodes and create an exclusive community for loyal fans. They use Subtext not only to share news and analysis before it hits the public, but also to take questions that will be answered on their podcast, organize members-only zoom events, and more.
Finding an untapped source of revenue
The team at NJ.com launched a paid Subtext campaign called ‘Yankees Insider’ to give fans breaking news, exclusive content and postgame analysis. By putting a premium on their text content, NJ.com gained a new revenue source without having to build a new product or add too much extra work for the reporters.
Why Subtext for Sports?
Subtext can be used to generate new revenue, reduce churn of existing subscribers, or engage the general public with your content.
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Create an insider experience.The personal touch of text with real-time updates, expert analysis, and exclusive behind the scenes reports lets you deliver an insider experience for sports fans. -
Use direct feedback to improve your content game.Your fans have opinions that they’ll happily share. Easily poll your audience and find out what they want to hear more of. -
Monetize your texting strategy.Subtext provides the option to set a price for your campaign subscription so you can enjoy a recurring, monthly revenue stream without compromising your artistic vision. -
You don’t need public spats for engagement.1-on-1 conversations on Subtext with impassioned fans won’t turn into public spectacles. You might even be reminded that they’re fans just like you.
