SMS Platform For Business
Whether you’re a brand, agency, or events company, Subtext lets you instantly reach and market to your most engaged consumers. The power of business SMS marketing is the ability to text with your audience: the perfect way to turn casual consumers into brand evangelists.
Product launches
Penguin Random House launched the “Bayview Crew” text community alongside the release of Karen M. McManus’s 3rd installment of her book series “One Of Us Is Lying.” The campaign served subscribers exclusive content like unpublished scenes and engaged subscribers through interactive character-related games. Marketing text messages with the author’s content helped foster a sense of community with their young adult readers and led to book sales and record engagement numbers.
Events
Morning Brew leveraged SMS to engage event attendees at their Marketing Brew Summit: The Brief. The events team took advantage of Subtext’s scheduling feature to organize event communication prior to the event. This included sharing the schedule, session reminders, wifi passwords, and prompts for attendees to submit questions for speakers. The team was able to send alerts for schedule updates and changes throughout the event. Organizers and attendees alike were thankful to have up-to-date information at their fingertips.
Drive Sales
Bill Dickason Chevrolet launched an SMS marketing channel to drive car sales, repair orders, and vehicle acquisition. The team focused on sending 1-2 texts per month to inform existing customers of monthly service specials or promotions on new and used vehicles. Using Subtext’s tagging and segmentation feature, the team was able to create personalized marketing messaging to target consumers based on the type of vehicle(trucks and sedans), condition of the vehicle(new and used) or type of customer (acquisition and service). Over the course of 12 months and 15 total text messages, they drove $231,342 in total gross profit.
Affiliate marketing
Buzzfeed Shopping used Subtext to great effect during the holiday shopping rush. They often checked in with subscribers to better understand what products were on their holiday wish list. By getting audience feedback and involving them in the curation process, Buzzfeed Shopping was able to increase final conversions and overall customer satisfaction.
Sports Event Management
IRONMAN relies on Subtext’s business SMS platform to initiate new attendees of their local triathlon events, answer common questions, and send text-based encouragement. Seasoned IRONMAN athletes and first-timers alike benefit from the sense of community created by connecting with the organization through text.
Why Subtext for Marketers?
With a 98% open rate and 20% click-through rate (CTR), your Subtext campaign is your owned channel that gives you direct access to your most engaged audiences.
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Learn more about your consumers.Collect zero-party consumer-declared data. Send targeted texts to select groups of subscribers based on their preferences, with easy-to-use audience tags and segmented messages. -
Personify your brand.Engage with your audience in a space reserved for people they trust. By engaging with them over text, you build trust through strong communities. -
If you want to be heard, use text.98% of U.S. adults text, reaching every demographic. More importantly, text has a 98% open rate with a click-through rate 3 times greater than push notifications. -
Subtext works around your schedule.Managing multiple social channels is tough. Subtext makes texting your audience simple. Plan out your content with scheduled broadcasts, or send messages instantly.
