Whether you create curated guides, write product reviews, or earn revenue through affiliate marketing, Subtext is a great way to connect with a targeted audience and get them to make informed purchases.
CNET runs a “personal shopper” texting campaign as part of their deal hunting brand “Cheapskate.” Host Rick Broida does the dirty work of scouring the web for the hottest deals and money saving tips, then uses Subtext to deliver a combination of e-commerce links, product reviews, and discounts on tech merch. Response rates often range from 10% - 25% of his texting audience.
Providing curated shopping advice
In addition to sending daily deals, Reviewed.com responds to readers, providing that one-on-one shopping experience. They help shepherd subscribers through the online sales funnel, ensuring they find the right gift based on their needs. Using Subtext, Reviewed.com was able to combine the scale of broadcasts and the attentiveness of one-to-one communication.
Understanding what shoppers want
Buzzfeed Shopping used Subtext to great effect during the holiday shopping rush. They often checked in with subscribers to better understand what products were on their holiday wish list. By getting audience feedback and involving them in the curation process, Buzzfeed Shopping was able to increase final conversions and overall customer satisfaction.
Why Subtext for Marketing?
Subtext lets you build connections with your audience in the same space where they already text with their most trusted friends and family. Our messages have a better open rate than email and social, ensuring that you reach people where they make their most important purchasing decisions.
Super simple signup.
Subscribers can sign up to your campaign using your campaign number, your custom landing page, or a white-labeled embed on your own site. You can also just import subscribers right into your campaign.
Build genuine relationships.
Texting with Subtext isn’t your typical one-way transactional marketing experience. Field specific questions from subscribers and get to know their particular interests and needs.
If you want to be heard, use text.
98% of U.S. adults text, reaching every demographic. More importantly, text has a 90% open rate with a click through rate 3 times better than push notifications.
Become a Subtext host
Start your host application process by completing this short form. We’ll be in touch soon!