SMS Platform For Business
An owned channel that drives real results. Whether you’re a brand, agency, or event organizer, Subtext empowers you to connect directly with your most engaged consumers. By combining broadcast reach with real conversations, you turn attention into action, followers into advocates, and data into growth.
Launch Products That Sell Out
Penguin Random House used Subtext to engage readers during a major book launch, sending early excerpts, behind-the-scenes content, and author Q&As. The campaign built excitement, increased pre-orders, and turned casual readers into an active community ready to buy when the book hit shelves.
Drive Event Attendance & Engagement
Morning Brew leveraged SMS to engage attendees at its Marketing Brew Summit: The Brief. The events team used Subtext’s scheduling feature to share the agenda, send session reminders, distribute Wi-Fi details, and prompt audience Q&A. They also issued live alerts for schedule updates and changes throughout the event. The result was a seamless attendee experience and more engaged participants with real-time updates at their fingertips.
Co-Create and Activate Your Community
Salish Matter used Subtext to engage over 60,000 fans while developing her skincare brand. She invited subscribers to help shape product ideas and packaging, building a community that felt personally invested in her launch. When the collection debuted at American Dream Mall, she activated that same audience—selling out within hours and turning fans into co-creators of her brand’s success.
Use Data to Drive Repeat Business
Bill Dickason Chevrolet launched an SMS marketing channel to drive car sales, repair orders, and vehicle acquisition. By sending just one to two messages per month, the team used Subtext’s tagging and segmentation tools to target customers by vehicle type, condition, and service needs. Over 12 months—and just 15 total messages—they generated $231,342 in total gross profit while building lasting customer relationships through personalized communication.
Drive Affiliate Revenue
BuzzFeed Shopping used Subtext during Black Friday and Cyber Monday to share real-time deals and recommendations directly with readers. SMS messages stood out amid crowded inboxes, driving clicks, conversions, and measurable affiliate revenue. The team saw higher conversion rates and increased sales during the year’s most competitive shopping season.
Create Connection Through Every Event
IRONMAN uses Subtext to manage communications with participants before, during, and after their triathlon events. The team sends onboarding messages to new athletes, answers common questions, and delivers text-based encouragement to keep racers motivated. By building an ongoing SMS community, IRONMAN connects seasoned competitors and first-timers alike through a shared sense of belonging and support.
Retain Digital Subscribers
The Spokesman Review launched a win-back campaign via Subtext targeting subscribers 2–8 days from expiration. By swapping email for timely SMS nudges, they re-engaged lapsed users, reduced involuntary churn, and bolstered recurring revenue. This resulted in an 82% increase in digital subscriber retention and nearly $8k in recovered revenue in just six weeks.
Why Subtext for Marketers?
Subtext gives you an SMS platform built for authentic engagement, measurable outcomes, and audience ownership. No algorithms. No rented audiences. Just a direct line to the people who matter—so you can build community, collect first-party insights, and convert engagement into revenue.
-
Engage your audience with two-way dialogue.Make conversations part of your strategy—not just one-way messages. Run surveys, collect feedback, host Q&As, or let customers respond directly. These insights fuel your next campaign and turn casual consumers into brand collaborators. -
Drive launches that hit.Use SMS to create buzz, send updates, and activate your audience in real time. From product drops to new business lines, campaigns powered by Subtext cut through inbox clutter and deliver higher click-through and conversion rates than traditional channels. -
Collect and activate first-party data.Every reply, click, or opt-in brings you closer to your audience. Subtext captures zero- and first-party data you own—so you can segment, personalize, and scale smarter campaigns that resonate and convert. -
Monetize your channel beyond subscriptions.Subtext is your owned, sponsor-ready channel. Offer premium texting experiences, integrate sponsorships, or launch affiliate-driven messaging—all while retaining full ownership of your data, audience, and results. -
Drive retention and reduce churn.Keep customers engaged long after the first purchase. Subtext helps you build lasting relationships through direct, personalized communication—so your audience feels seen, valued, and connected. Use SMS to win back inactive subscribers, deliver exclusive offers, and create experiences that keep customers coming back.
