Marketing & Commerce
Whether you’re a brand, agency, or events company, Subtext lets you instantly reach and market to your most engaged consumers. Texting with your audience is the perfect way to turn casual consumers into brand evangelists.
Product launches
Penguin Random House launched the “Bayview Crew” text community alongside the release of Karen M. McManus’s 3rd installment of her book series “One Of Us Is Lying.” The campaign served subscriber’s exclusive content like unpublished scenes and engaged subscribers through interactive character-related games. Their creative content marketing efforts helped foster a sense of community amongst their young adult readers and led to book sales and record engagement numbers.
Events
Morning Brew leveraged SMS to engage event attendees at their Marketing Brew Summit: The Brief. The events team took advantage of Subtext’s scheduling feature to organize event communication prior to the event. This included sharing the schedule, session reminders, wifi passwords, and prompts for attendees to submit questions for speakers. During the event, whenever there were schedule changes or updates, the team was able to immediately alert attendees about the issue and that it would soon be fixed. Organizers and attendee’s alike were thankful to have up-to-date information at their fingertips.
Affiliate marketing
Buzzfeed Shopping used Subtext to great effect during the holiday shopping rush. They often checked in with subscribers to better understand what products were on their holiday wish list. By getting audience feedback and involving them in the curation process, Buzzfeed Shopping was able to increase final conversions and overall customer satisfaction.
Promote and organize events
IRONMAN relies on Subtext to initiate new attendees of their local triathlon events, answering common questions, and sending text based encouragement. Seasoned IRONMAN athletes and first-timers alike benefit from the sense of community created by connecting with the organization through text.
Why Subtext for Marketers?
With a 95% open rate and 20% click through rate, your Subtext campaign will be an owned channel that gives you direct access to your most engaged audiences.
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Learn more about your consumers.Collect zero party consumer-declared data. With easy to use audience tags and segmented messages, you can send targeted texts to select groups of subscribers based on their preferences. -
Personify your brand.Engage with your audience in a space reserved for people they trust. By engaging with them over text, you build trust and community. -
If you want to be heard, use text.98% of U.S. adults text, reaching every demographic. More importantly, text has a 98% open rate with a click through rate 3 times better than push notifications. -
Subtext works around your schedule.Managing multiple social channels is tough. Subtext makes texting your audience simple. Plan out your content with scheduled broadcasts, or send messages instantly.
