Frequently Asked Questions

Subtext is an SMS platform that helps publishers, brands and creators build direct, two-way relationships with their audiences through text messaging. You can send updates, answer subscriber questions, and manage all conversations from one dashboard. Check out our SMS platform FAQ page where we go into more detail about Subtext's features, capabilities and use cases.

Check out Subtext’s public case studies to see how media organizations, brands and creators use texting to engage their audiences and drive results.

Most teams launch in under a week. Subtext’s onboarding is guided and requires no engineering. We help you import contacts, set up your number, and send your first text quickly.

Onboarding is guided by Subtext's SMS specialists and needs no engineering. We help you import your existing contacts, set up your number, and send your first text. Most teams launch in under a week. Your team works in one dashboard for broadcasts and conversations.

Yes—Subtext handles migrations end to end. You can import existing subscribers, keep your audience intact, and start sending texts from your Subtext number within a few days. See how simple it is to switch to Subtext here.

Subtext handles 10DLC registration for you. Our team prepares and submits your brand and campaign registration with the carriers. It is included in every plan, along with carrier fees. You provide your business details and sample messages, and we handle the submission and follow-up with carriers.

Subtext is built for marketers, product teams, editors, and community teams. Day to day, most teams schedule or send broadcasts and reply to subscriber messages from the same dashboard. Unlimited users are included, so you can spread replies across your team.

Yes—Subtext provides a robust API and webhook system for developers and partners. You can use the Subtext API to manage subscribers, automate messaging, sync data with CRMs, and trigger real-time workflows when messages are sent or received.

Subtext is an SMS platform built for newsrooms, media companies, musicians, creators, brands, and retailers that want a direct, first-party relationship with their audience, without social algorithms or email clutter. Marketing suites treat SMS as one channel among many. Subtext is purpose-built for two-way conversation at scale. Twilio is a messaging API, so your team builds the product and handles carrier compliance. Subtext is a ready-to-use platform where our team handles 10DLC registration and onboarding. An API and webhooks are available if you want to connect your own systems. Subtext is also available as a fully white-labeled solution, so brands and platforms can offer SMS under their own name without building it.

Subtext pricing is built around your audience rather than a fixed tier. Your rate is based on your expected message volume and the integrations you need, and every plan includes the same core platform: unlimited phone numbers, unlimited users, carrier fees, 10DLC registration, and migration support. Check out our pricing details or reach out for a custom quote.

Yes. Subtext is available as a fully white-labeled solution for brands and platforms that want to offer SMS to their customers under their own name, without building the infrastructure or managing carrier compliance themselves.

As of the end of 2025, Subtext had more than 28 million subscribers and had sent more than 10 billion messages, with churn below 1%, according to a March 25, 2026 release from Advance Local. Customers include NBCUniversal, Sony Music, Warner Music, Forbes, Hearst, and USA Today Network.

Subtext complies with TCPA, CTIA, and carrier messaging standards to ensure responsible communication. Subtext registers your messaging traffic under the 10DLC (10-Digit Long Code) system, the carrier registration required for verified A2P messaging in the U.S. You provide your business details and sample messages, and our team handles the submission and carrier follow-up as part of every plan. Subscribers opt in before receiving messages, and unsubscribes are honored immediately.

Subtext provides multiple tools to help you grow your SMS audience quickly and sustainably. You can promote signups using custom phone numbers and keywords, letting people text a specific word to join your list instantly. You can also share QR codes, embeddable forms, and custom landing pages, or distribute signup links across social media and newsletters. Subtext’s API integrates with CRMs and event platforms, making it easy to capture new subscribers through your existing marketing and engagement channels.

Yes—subscriber replies are private to your team. Only authorized hosts and collaborators in your workspace can see and respond to messages.

Subtext reaches audiences directly, without algorithms or spam filters. Messages go straight to subscribers’ SMS inboxes, creating a personal, 1:1 experience that drives higher engagement, action and loyalty.

Use Subtext to deliver instant exclusive updates, perks, and VIP experiences to members. Timely, personal messages help reduce churn and strengthen member relationships.

Subscribers can text STOP at any time to unsubscribe. Subtext automatically processes all opt-outs to ensure compliance and a seamless experience. Despite offering this flexibility, Subtext maintains a churn rate of under 1%, reflecting how highly subscribers value their access to brands and creators.

Subtext was founded in 2019 by Advance’s Alpha Group in New York City. The company’s mission is to give organizations ownership of their audience relationships—without intermediaries.

We’re always open to welcoming people who are passionate about helping brands build meaningful relationships. Our team values innovation, creativity, and a solid understanding of the evolving digital landscape. Check out our careers page to see our open positions.