Frequently Asked Questions

Subtext is an SMS platform that helps publishers, brands and creators build direct, two-way relationships with their audiences through text messaging. You can send updates, answer subscriber questions, and manage all conversations from one dashboard. Check out our SMS platform FAQ page where we go into more detail about Subtext's features, capabilities and use cases.

Check out Subtext’s public case studies to see how media organizations, brands and creators use texting to engage their audiences and drive results.

Most teams launch in under a week. Subtext’s onboarding is guided and requires no engineering. We help you import contacts, set up your number, and send your first text quickly.

Yes—Subtext handles migrations end to end. You can import existing subscribers, keep your audience intact, and start sending texts from your Subtext number within a few days. See how simple it is to switch to Subtext here.

Yes—Subtext provides a robust API and webhook system for developers and partners. You can use the Subtext API to manage subscribers, automate messaging, sync data with CRMs, and trigger real-time workflows when messages are sent or received.

Subtext complies with TCPA, CTIA, and carrier messaging standards to ensure responsible communication. All messaging traffic is registered and approved under the 10DLC (10-Digit Long Code) system for verified A2P messaging in the U.S. Subscribers opt in before receiving messages, and unsubscribes are honored immediately.

Subtext provides multiple tools to help you grow your SMS audience quickly and sustainably. You can promote signups using custom phone numbers and keywords, letting people text a specific word to join your list instantly. You can also share QR codes, embeddable forms, and custom landing pages, or distribute signup links across social media and newsletters. Subtext’s API integrates with CRMs and event platforms, making it easy to capture new subscribers through your existing marketing and engagement channels.

Yes—subscriber replies are private to your team. Only authorized hosts and collaborators in your workspace can see and respond to messages.

Subtext reaches audiences directly, without algorithms or spam filters. Messages go straight to subscribers’ SMS inboxes, creating a personal, 1:1 experience that drives higher engagement, action and loyalty.

Use Subtext to deliver instant exclusive updates, perks, and VIP experiences to members. Timely, personal messages help reduce churn and strengthen member relationships.

Subscribers can text STOP at any time to unsubscribe. Subtext automatically processes all opt-outs to ensure compliance and a seamless experience. Despite offering this flexibility, Subtext maintains a churn rate of under 1%, reflecting how highly subscribers value their access to brands and creators.

Subtext was founded in 2019 by Advance’s Alpha Group in New York City. The company’s mission is to give organizations ownership of their audience relationships—without intermediaries.

We’re always open to welcoming people who are passionate about helping brands build meaningful relationships. Our team values innovation, creativity, and a solid understanding of the evolving digital landscape. Check out our careers page to see our open positions.