News & Alerts
Whether you’re breaking news on a beat, sending daily headlines, or engaging with audience questions, Subtext is an effective way to let your readers know what’s happening. Whatever you’re covering, we’ve got you covered.
Catering to a wide range of readers via text
The Dallas Morning News has several campaigns with Subtext. Topics range from local restaurant reviews to coverage of baseball and football teams. Some campaigns have been used to convert an audience into DMN subscribers while others have been a stand-alone revenue source. From texts about local business or daily headline roundups, Subtext has become an integral part of how the organization reaches its audience.
Providing reliable updates on the biggest news stories
USA Today has used Subtext to help cover everything from the presidential election, weather emergencies, and the trial of Derek Chauvin in Minneapolis. For each of these efforts, USA Today provided their audience with key updates and insights while answering questions at the same time. The organization uses Subtext to do service journalism in a way that meets the audience where they already are.
Converting social followers into paying subscribers
Joe Eskenazi is an independent reporter who covers San Francisco politics and shares insider info. He has converted 5% of his Twitter following into paying subscribers. Subtext has allowed Joe to form a deeper connection with his most loyal readers, all while providing a steady stream of revenue.
Providing crucial updates in a time of uncertainty
BuzzFeed News used Subtext to provide their readers with summarized reports on the latest coronavirus facts and figures. Their campaign also featured an advice column with questions that came in from their texting audience. With instantly delivered texts, Buzzfeed was able to quickly share top Covid-19 stories, combat misinformation, and show that they were listening to their audience.
Why Subtext for News?
Subtext can be used to generate new revenue, reduce churn of existing subscribers, or engage the general public with your reporting.
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The news doesn’t have to be impersonal.Connect with your subscribers about how the news you report on affects their lives. Listen to their questions and stories to inspire future reporting. -
Texting is good business.Subtext can turn your audience into a loyal subscriber base. Whether you use the platform to drive traffic, convert digital subscribers, or retain existing members, Subtext can help you reach your revenue goals. -
If you want to be heard, use text.98% of U.S. adults text, reaching every demographic. More importantly, text has a 90% open rate with a click through rate 3 times better than push notifications. -
An accessible audience.SMS delivery doesn’t require internet access, which means you can deliver informative and timely updates to your audience, anytime.
