Guy Kawasaki tells people to join his ‘Ohana’ (Hawaiian for ‘extended family’) by texting with him. The marketing icon uses Subtext to let his audience know who he is going to interview next for his podcast “Remarkable People” and gives them the opportunity to suggest questions for the guests.
Offering insight through daily texts
The Subtext campaign “Career Self-Care” offers a daily text with mindfulness tips, micro-challenges, and tactics to navigate the modern workplace from Inc.com Columnist Minda Zetlin. This subscription campaign is a source of reoccurring monthly revenue and gives Minda the chance to offer her insight directly to her most loyal readers.
Making your message resonate
Through Subtext, climate activist Andrea Learned shares insights, news and the latest research on all things related to her Bikes4Climate movement. Subtext allows Andrea to coordinate and communicate with the most active members of her community.
Why Subtext for Thought Leaders?
With Subtext you get your own secure channel to have a dialog with your audience. Experience genuine conversations that inspire both you and your audience.
No more social performances.
Avoid echo chambers and embrace the different opinions of your subscribers. Engage them without worrying about generating likes and follows. Just honest talk.
Subtext works around your schedule.
Managing multiple social channels is tough. Subtext makes texting your audience simple. Plan out your content with scheduled broadcasts, or send messages instantly.
Retain your audience through text.
Offer Subtext as a stand-alone subscription or as a perk of an existing membership program. Either way, texting will keep your audience engaged and appreciating the value of your work.
Give your audience more of what they want.
With easy to use audience tags and segmented messages, you can send targeted texts to select groups of subscribers based on their preferences.
Become a Subtext host
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