Audience Segmentation

Effortlessly segment your audience to deliver tailored, relevant text messages that drive deeper connections, higher engagement, and stronger results.

Audience Segmentation

Audience Groups

Create reusable, saved audiences you can message again and again. Audience Groups are sets of subscribers defined by the conditions you choose - like location, subscriber tags, join date, and recent message activity. Mix and match conditions to build the audiences that matter most, then reuse them across sends for consistent targeting and easier repeat messaging.

Audience Tags

Take personalization to the next level. Easily tag subscribers based on their sign-up data, which keywords they use or how they respond to surveys. You can also import your own first-party data to assign tags instantly - giving you powerful insights and precise targeting from day one.

Segmented Messaging

Speak directly to the right audience. Use audience tags to send highly targeted messages to specific subscriber groups. Whether you’re reaching NYC based bitcoin fans or first-time listeners of your podcast, segmented messaging ensures your content always hits the mark.

Unlimited Text Channels

Scale without limits. Manage multiple text channels across different teams, topics, or audiences - all within one powerful platform. Whether you’re running one campaign or ten, Subtext keeps everything organized and aligned.

Person Reading Text Messages

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