SMS Platform for Music
Artists, music labels, and festivals understand that standout marketing is essential in today’s music industry. Whether you're launching a tour or releasing new tracks, Subtext is the fan club platform for musicians that builds direct, meaningful connections with your most dedicated fans. Transform casual listeners into lifelong supporters through powerful, two-way SMS engagement.
Promote New Projects
Spark interest and build hype. To drop hints about her new single and album Humble Quest, Maren Morris used Subtext to launch her “Humble Quest Hotline”—even dropping new merch touting her hotline number. Promising exclusive information and content, Maren grew her Subtext audience quickly, allowing her to easily market her album and tour to her biggest fans, all over text.
Nourish Fan Armies
Cultivate your own community. A decade after her hit single Call Me Maybe, Carly Rae Jepsen used Subtext as a component of a multi-platform campaign celebrating the song that launched her career. Staying true to the song, fans could call her personal CMM Subtext number and listen to a customized voicemail recording. With a direct line to her fans, Carly uses text campaigns to promote merch, tour dates, and, most importantly, deepen fan connections.
Propel Your Career
Build your own publicity. With tactics from his own promotion playbook, rising hip hop star Unghetto Mathieu uses Subtext to announce new tracks and drive meaningful fan interactions across social channels. With clear CTAs for subscribers, he’s able to drive album streams and reach an engaged mobile audience, cultivating the ultimate summit for musicians: fans who rally for your work.
Engage Fans
Start a dialogue with your supporters. For artist and TikTok star ROSIE, her loyal “Rosebuds” fan base is everything. Swamped by social DMs, she used Subtext to streamline her fan conversations. With quick, simple SMS strategies, ROSIE achieved a host response rate of over 50%, fostering authentic engagement with her Rosebuds in one-to-one and one-to-many interactions at scale.
Why Subtext for Musicians?
Subtext is a fan club platform for musicians to connect at scale with their most loyal fans—through personal, direct text messaging. It’s a private, authentic way to stay engaged and get back to what matters most: sharing your art.
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Strengthen your relationship with fans.Building direct relationships with your audience is critical. Exclusive updates, early access to new releases, exclusive merch links, behind-the-scenes looks, and more builds loyalty. -
Connect through voice and audio features.Thinking outside the box is easy. Configuring your Subtext text line with audio and voicemail allows fans to call in for your exclusive voicemail or phone tree—packed with VIP content, like new single sneak peeks. Fans can even leave messages of their own, empowering artists to produce fan-generated content. -
Give fans more of what they want.Accommodating all your fans is no longer impossible. For many fans, texting artists who know who they are is a dream come true. With easy-to-use audience tags and segmented messages, you can send targeted, personalized texts to select groups of subscribers based on unique criteria. -
Connect on your time.Marketing in the music industry is a big task. Subtext’s automation features make text message marketing for musicians, labels, and festivals simple and streamlined. We provide a seamless experience whether you schedule content ahead of time or send text messages in real time.
